We collect personal data when you use our Platform or interact with us. This may include:

• Name, Date of Birth, Address, Telephone/Mobile Number, Email ID
• Identity or address proof
• Sensitive data (with consent): bank account, card details, payment info, biometric data

You may choose not to provide certain information by avoiding specific features. We may also collect aggregated behaviour and transaction data, including from third-party partners (subject to their privacy policies).

We use personal data to provide and improve services, assist partners, resolve disputes, personalise communication, detect and prevent fraud, conduct research, and enforce terms.

We may share data with affiliates, sellers, business partners, and third-party service providers (logistics, payment, rewards). We may also disclose information to government or law enforcement agencies when required by law.

We adopt reasonable security practices to protect your personal data. However, internet transmission cannot be guaranteed fully secure. Users must safeguard their login credentials.

You may delete your account through profile settings or by contacting us. Pending grievances or services may delay deletion. We retain data only as long as necessary or as required by law; anonymised data may be kept for analysis.

You may access, update, or rectify personal data via Platform functionalities. By using the Platform you consent to processing as described. To withdraw consent contact the Grievance Officer (subject: "Withdrawal of consent for processing personal data"). Withdrawal is not retrospective and may affect service availability.